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“Gee, I shoulda” is the phrase we help you avoid. Check out our list and save yourself the pain of regret.


Invariably, it’s uttered when encountering a problem of monumental inconvenience. Here are the details on some of those “shouldas,” so you can avoid regret.

Gee I shoulda…thought of a better name.

You appreciate an easy-to-remember domain name, one that’s easy to spell and also makes sense. So even if the coolest, most clever name pops into your head, screen it for the qualities you appreciate. Steer clear of long names, acronyms that can be confused with Fortune 500 companies, and words that can be easily misspelled. Consider names that communicate an advantage of your product or service. Make sure it has the same tone as other materials related to your business and don’t let it limit you. For example, if you want customers from all over the country, don’t include your city name in your domain name

Gee I shoulda…held out for “.com.”

How many times have you remembered most of a domain name but forgot the ending was .net, .us or .org? Probably more than once. Don’t torture your customers with a confusing “generic top-level domain,” the last few letters following the period at the end of the domain name. Although the endings were originally intended to be used for specific kinds of organizations, their usage is now unrestricted.

In the U.S., consumers expect businesses’ domain names to end in ".com." Even if promotional materials suggest a top-level domain other than .com, it’s unlikely that consumers will recall this when typing in the name of the Web site. Don’t .biz yourself off the map. Make it easy for interested parties to find your Web site.

Gee I shoulda…grabbed the name when I thought of it.

These days, domain names are becoming more and more difficult to obtain. If you think of the perfect domain name, purchase it immediately. It’s common for people to buy domain names and resell them for thousands of dollars—and wouldn’t you rather spend the money on a cool Flash intro instead!

Gee I shoulda…registered my own Web site.

Gee I shoulda…registered my own Web site. Anyone who has basic internet experience should have no trouble registering their domain name. DIY when it comes to registration. Then when your Web guru moves, folds or goes to Maui, and you have to deal with a connection crisis, you’ll have the power and info to resolve it. By registering the domain name yourself, you can be sure that the information is correct and that it remains your property. There are many domain name registrars available for you to use, but we like to recommend LinkSky Domains (link to: http://www.linkskydomains.com/). Believe us when we tell you that many people are left high and dry because they’re no longer in contact with the person who established their Web site.

Gee I shoulda…paid a few bucks for registration.

It’s a good idea to avoid companies that offer free domain name registration. Domain name registration is not a free service and you can rest assured you’ll be charged somewhere along the line—so know your costs up front.

Gee I shoulda…kept track of my registration info.

So you were smart to register your domain name yourself. Be smart about keeping track of the info. Make a note of the Web site where you registered your domain name, your username and password. You’ll need this to access the domain name controls. Your Web developer will also need this information once your Web site is ready to be displayed to the world.

Gee I shoulda…found a better Web hosting company.

There are thousands of Web hosting companies available to host your Web site—and none of them can claim 100% performance. We like to recommend LinkSky Value Host, Inc. (link to: http://www.linksky.com/). They have a good performance record and they’re reasonably priced. However, we are happy to work with any Web hosting company you prefer.

Gee I shoulda…got control panel access info—and known to ask for it!

No matter which hosting company you choose, acquire username and password access to the control panel as well as username and password access to FTP transfers to and from the host—and keep it in a safe place. There’s no need for you to use any of these, but you need this access info if you use a different Web developer. Many developers do not give this information to their clients, which force them to remain with the developer.

We provide our clients with this valuable information. We want you to remain with us through updates, revisions and new site development efforts, because you want to, not because you have to. In fact, our commitment to excellent service and superlative programming supports long-term relationships with our clients.

Gee, I shoulda…thought about content management. (CMS)

Add events. Update reports. Feature news. Database-driven content management systems (CMS )and Adobe Contribute are two ways to manage content on your Web site—and they both have benefits. We can help you choose which content management system (CMS) best fits your needs.

A database driven content management system (CMS) allows any authorized user to edit your Web site. Different authorized users may access specific parts of the site and a hierarchy of approval can be established. A computer, that has Internet access, is all you need to modify the content of the site. A database-driven content management system (CMS) carries some security risks and requires maintenance. Software on the hosting company’s server gives your personnel the ability to change text and images on your Web site.

You can also edit your Web site with Adobe Contribute Powered Content Management System (CMS), which is software that runs on your computer(s). Just as a database-driven content management system, this software allows authorized users to access specific areas of your Web site and established an approval hierarchy. Adobe Contribute also offers several features typically unavailable on other content management systems. It can automatically resize images. And, you can "undo" incorrect changes by reverting to a previous version with a single click. That should save a few headaches!